Trinity Episcopal School (New Orleans, LA)
The New Orleans market has always been filled with outstanding independent school options. One of those is Trinity Episcopal School, which was founded in 1917 and serves toddlers through 8th graders.
But following Hurricane Katrina in 2005, the city began to rebuild its infrastructure – including education – and Trinity began to experience increased competition from a new crop of strong charter schools.
While still in the enviable position of having a stellar reputation and waitlists at most grade levels, Trinity Episcopal knew better than to rest on its laurels. Instead, the school redoubled its efforts to differentiate itself from all competitors.
During the 2015-16 school year, a group of select faculty members led Trinity Episcopal in developing the school’s Portrait of the Graduate, gathering input from leadership team members and the marketing communications team.
A Trinity graduate is:
- a reflective person who has the capacity for solemnity and a set of guiding principles stemming from daily chapel.
- an empathetic upstander who accepts the responsibility for improving life within the school, the larger community, and the world.
- an ardent questioner who sees, thinks, and wonders about the world around him.
- a fluent communicator whose voice is clear not only in spoken and written language but also in the fine and performing arts.
- a collaborative learner who seeks to discover, consider, and respect multiple viewpoints.
If you’ve had the pleasure of visiting Trinity Episcopal, you immediately recognize that their Portrait is an excellent descriptor of the students who graduate from their 8th grade. But Steve Salvo, Trinity’s Assistant Head of School who also directs Admission, recognized that even getting prospective families to visit the campus is half the battle – and that the school website is one of the most important marketing tools they have.
As Trinity’s admission and marketing team redesigned the home page of their website in the fall of 2017, they brought their Portrait of the Graduate to life through a series of dynamic images and video.
Each tile on their home page reveals one of their six Portrait statements and clicking on one of those tiles takes you to a short video that captures the statement through the words of their students.
No doubt, it’s one of the best examples I’ve seen anywhere of a school using their Portrait as the anchor for their website messaging.
Has your school showcased your Portrait of the Graduate in a unique way through digital, print, or word-of-mouth marketing? Please let me know so I can feature you here.