Last October I received a call on my cell phone from a school communications director who, during the summer, had attended one of my Crisis Communications workshops during ISM’s Advancement Academy.
She told me that after attending the workshop, one of her primary goals for the fall was to create a crisis communications plan for her school. She also said that she hadn’t gotten around to it yet, and now her school was in crisis mode.
“I have all of my notes from the workshop,” she said, “and I’m planning to do it, but please help us because I haven’t had time to create the plan.”
Look, I’m not picking on this communications director or the school. I receive calls like this all too often.
But if you work in a school (or in any company for that matter), crisis communication planning should be at the top of any to-do list you make.
All you have to do is scroll Twitter or turn on the news to understand its importance.
As I frequently say in my workshops:
It’s not a matter of if a crisis will strike your school, it’s a matter of when.
I know it’s not a pleasant topic. Who wouldn’t rather post first-day school photos on Facebook or finish the layout on your new viewbook?
But I promise you that nothing is more important in protecting your school’s brand image than knowing how and when to respond during a crisis.
If you’re looking for resources, I encourage you to check out the following links and the video below. Or, contact me and we can set up a time to talk about your crisis communication planning needs.