Why Your Fall Admissions Bump May Be Too Good To Be True

Just a few months ago, the enrollment picture for many private-independent schools was looking rather bleak. Amid the uncertainty of the COVID-19 pandemic and what it meant for financial security and in-person learning, a startling number of families withdrew their children in advance of the 2021-21 school year. Many admission offices also reported that their …

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Inbound Marketing for Schools

Launching an Inbound Marketing Program: Lessons from a Private School Marketing Director

I can't remember when I first learned about Oak Knoll School of the Holy Child. Maybe on a webinar? Maybe in a conversation with a colleague? Maybe by accident? Regardless of how I first stumbled onto the school's website, I immediately bookmarked it and subscribed to their mailing list. Why? Because it was obvious that Oak …

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