A Head of School’s Silver Lining

Last spring I had the honor of working with the admissions and marketing communications teams at Beauvoir - The National Cathedral Elementary School. Stepping foot on Beauvoir's campus is absolutely magical. Perched atop a hill and with a closeup view of The National Cathedral -— it really is breathtaking. And the heart of the school …

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The Question that Got My Attention

On a recent consulting visit to a PreK – 12 school, I interviewed a group of high schoolers to help inform my recommendations for the school’s marketing communications and enrollment management efforts. Whenever I meet with student groups, I always share with them that I, too, was a product of an independent school (a “lifer” …

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